Location
BELC, North Wing, N173
Digital Marketing Lab
Bryant University’s Digital Marketing Lab provides students with hands-on experience and access to state-of-the-art technologies, equipping them with the skills and confidence they need to thrive in the ever-evolving industry.
The lab features cutting-edge tools, including a digital display wall for campaign visualization, AR/VR headsets, professional-grade content creation equipment, and the Adobe Creative Suite for editing. In addition, the studio space is equipped with professional-grade cameras, lighting, green screens, and podcasting equipment, enabling students to create high-quality multimedia content.
Through collaborative workspaces and real-world projects for top-tier clients, Bryant students will leave the Digital Marketing Lab industry-ready and prepared to lead in the fast-paced world of digital marketing.
Highlights
Our Digital Marketing Lab offers hands-on experience with advanced tools and technologies:
- Digital Display Wall: Visualize and compare campaigns across multiple screens.
- AR/VR Headsets: Explore virtual and augmented reality for innovative marketing.
- Professional Tools: Gain real-world SEO, social media, and automation experience through platforms like SEMrush, Hootsuite, and Marketo.
- Analytics Platforms: Measure and optimize campaigns through Google Analytics and Sprout Social.
- Content Creation Studio: Gain experience with professional cameras, lighting, green screens, and podcasting gear for multimedia production.
- Adobe Creative Suite: Create and edit high-quality content through Premiere Pro, Photoshop, and After Effects.
- Collaborative Workspaces: Pod seating and interactive whiteboards foster teamwork and creativity.
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“Our Digital Marketing Lab provides students with a truly immersive experience, allowing them to work with the same cutting-edge tools and strategies used by industry professionals. It’s a space where creativity meets technology and where students leave prepared to lead, innovate, and thrive in the evolving digital marketing world.”
Sharmin Attaran
Professor
No. 1
˿Ƶ Digital Marketing students place in the prestigious International Digital Marketing Competition
AR/VR
virtual and augmented reality headsets for innovative marketing
Courses Offered in the Lab
MKT 312: Marketing Research
Students in this course learn to develop the information necessary for marketing decision-making.
Students in this course learn to develop the information necessary for marketing decision-making.
MKT 371: Advertising and Integrated Marketing Communication
This integrated marketing communication course is an overview of promotional activities and their effective integration in the communication endeavors of advertising firms.
This integrated marketing communication course is an overview of promotional activities and their effective integration in the communication endeavors of advertising firms.
MKT 381: Digital Marketing
This course introduces students to the numerous stages an organization executes to bring a new product to market.
This course introduces students to the numerous stages an organization executes to bring a new product to market.
MKT 382: New Product Development
This course covers the decisions that management and marketing must make to move a product from concept generation and problem-based ideation to marketing testing and launch management.
This course covers the decisions that management and marketing must make to move a product from concept generation and problem-based ideation to marketing testing and launch management.
MKT 410: Business to Business Marketing
Students in this course investigate the domestic and international activities involved in marketing products and services to industrial buyers, governments, and marketing intermediaries.
Students in this course investigate the domestic and international activities involved in marketing products and services to industrial buyers, governments, and marketing intermediaries.
MKT 412: Marketing Policy and Problems
This capstone experience helps students integrate and advance knowledge from their previous courses to gain experience in marketing strategy development.
This capstone experience helps students integrate and advance knowledge from their previous courses to gain experience in marketing strategy development.
MKT 481: Digital Marketing II
This course examines how to develop, implement, and analyze a digital marketing strategy across digital channels and platforms.
This course examines how to develop, implement, and analyze a digital marketing strategy across digital channels and platforms.
MKT ST401: Special Topic: Sports Marketing
This course offers an introduction to sports marketing, combining theory with practical insights to understand the business dynamics of the sports industry.
This course offers an introduction to sports marketing, combining theory with practical insights to understand the business dynamics of the sports industry.